Engagement Strategy

Medicare Plan Finder Reboot May Help Firms Study Competitors

CMS has launched a user-friendly Medicare Plan Finder tool designed to give beneficiaries more choices when comparing various Medicare pricing options, while allowing healthcare companies to see what their competitors are up to. Industry newsletter Health Plan Weekly spoke with a number of healthcare industry experts, including Change Healthcare’s Director of Government Programs,

What Do Healthcare Consumers Really Want?

To improve the customer experience in healthcare, we must first determine what the healthcare consumer truly wants—and it’s often quite different than what we imagine.

Although the ...

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